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OUTBOUND EMAIL MARKETING SOFTWARE SERIES
Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them. Welcome email templateįirst impressions count. Now that's out of the way, let’s get started! 1. If they do not opt-in and you send a marketing email to them, then you risk being fined by GDPR (Learn more about GDPR and email marketing best practices here). We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy.īefore we begin, here's a quick reminder that you need permission to send emails to your subscribers.Ī subscriber needs to opt-in to your email campaigns. We've signed up to 1000's of newsletters and shortlisted the best email marketing campaigns. So, what kind of emails can you send your email subscribers? 21 B2B email marketing templates (This is exactly why more companies are investing in account-based marketing.) Subscriber engagement is unlikely to grow if you send the same type of emails over and over again.įor example, think back over the last 12 months and the number of times you have sent the same kind of email to your entire list. You can do this by sending different types of email campaigns. Increased subscriber engagement means more sales, higher revenue per customer and overall, better profits.īut, how do you increase subscriber engagement? It’s numbers like these that makes email marketing so valuable.īut, how are you using email marketing for your business?Īnd what email initiatives are you focusing on in 2021?Ī study by Strongview found that, for most businesses this year the top priority for email marketing is clear: In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent. We signed up to 1,000 newsletters and have collected the best B2B email marketing examples we could find, including email samples from Buffer, VWO, Kissmetrics and Headspace that you can copy and paste.Įmail is the undisputed king of B2B marketing.įor lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue.If you can increase subscriber engagement with every email you send, then you will increase sales, average revenue per customer and overall company profits.A top priority for email marketing this year is to increase subscriber engagement, becoming even more important than segmentation, email marketing analysis and lifecycle messaging.